Giving back

We are a proud 1% for the Planet member and donate 1% of all sales.
If you are not familiar, in 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement to pair businesses and individuals with approved environmental nonprofits, creating high-impact partnerships that amplify the impact of members’ giving.

We are honoured to have donated and supported just some of the wonderful 1% for the Planet partners.

Each year as the environment shifts and changes, our focus will too. This is just the beginning, and we have wild plans of expanding our partners further worldwide with multiple opportunities.


We are very excited to announce this year we will be supporting these incredible organisations doing wonderful things for our planet:

Fungi Foundation we are excited to be the first 1% for the Planet supporters of this incredible organisation which are the first 501(c)(3) non-profit organization in the world dedicated exclusively to the study and conservation of fungi; an incredibly important organism for the future of mankind and the planet.

Wildcare Tasmania we will be continuing our support of Wildcare Tasmania in particular the Bonarong Wild Life Rescue; Tasmania's largest 24/7 wildlife rescue. We hold this organisation close to our hearts, as our home and the birthplace of Magic of I. is in the forests of Tasmania and we often come across our beautiful wildlife friends.


Rainforest Rescue are a not-for-profit organisation that has been protecting and restoring rainforests in Australia and Internationally by purchasing land for conservation.



In previous years we have supported both local and international organisations to help regenerate the most vulnerable; our precious native wildlife and our beautiful bushland:

White Buffalo Land Trust
White Buffalo Land Trust practices, promotes, and develops systems of Regenerative Agriculture for local, regional, and global impact. Focusing on the growth of healthy soils, the restoration of water cycles, carbon sequestration, remediation of toxins in our food system, and the increased nutrition and resiliency of plant and animal production.

Nature Conservancy are a global environmental nonprofit working to create a world where people and nature can thrive through conservation, climate change action, water and land protection and food and water sustainability projects.

WILD expands and empowers global coalitions that defend Earth's life-saving wilderness. Their vision is to have a wild and healthy world in which people and nature flourish.

Bonorong Wildlife Sanctuary is Tasmania’s largest 24/7 Wildlife Rescue Service, a social enterprise with a big heart, providing eco-education and experiences for guests. They proactively address problems in the surrounding environment and communities.

Greening Australia (Tasmanian Island Ark project): An environmental enterprise that thinks big to tackle the challenges facing Australia’s unique and diverse landscapes in ways that work for communities, economies and nature.

Tasmania Island Ark is working with landholders, researchers and community to relink and restore vital habitat across the midlands, creating a stronghold for some of Australia’s most critically endangered animals.

Bush Heritage Australia: (specifically for their work with bush fire recovery after the recent bushfire disaster): Bush Heritage Australia is an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve magnificent landscapes and irreplaceable native species forever.

This is just a start and we are so happy to be able to support the planet through these amazing organisations. And of course there is more to come for 2021!

Beyond 1% for the Planet, we have donated to:

In 2020 we began a partnership with Kendall Rae  to raise awareness for  THORN a foundation that is fighting against child sex trafficking and sexual abuse. We are proud to have raised $12,000 USD through product sales.


We have continued our partnership with Kendall Rae and so far this year we have raised ANOTHER $12,000 USD through product sales and donated to HER JUSTICE to continue fighting against child sex trafficking and sexual abuse.